From the 2004 Presidential Campaign of George W. Bush ‘Changing World.’ Released July 30, 2004.

Probably the most important TV ad of the 2004 American Presidential Campaign: Progress for America’s ‘Ashley’:

From Sears and Sears’ parenting book “The Baby Book: Everything You Need to Know About Your Baby From Birth to Age Two“:

Mark and Kelly were first-time parents who were blessed with a high-need baby—especially at night. They were sensitive and responsive parents, but one day a friend gave them a cry-it-out book, with the admonition, “Now you’ll be tempted to give in, but harden your hearts and in a few nights he’ll sleep.” As their one-year-old baby screamed, these sensitive parents stood sweating and hurting outside his door, afraid to go in and “break the rules.” Each night baby’s night waking decreased, as did the parents’ attachment. Baby cried in a feeling of mistrust and cried the sensitivity right out of the parents. Previously Mark and Kelly had taken baby Matthew with them everywhere because they wanted to and it felt wrong to leave him. Well, it was now easier to leave him. Getaway weekends extended to getaway weeks. A distance developed between parents and baby. More was cried out of the family than only night waking.

Run during the closing weeks of the 2004 Bush-Kerry Presidential Campaign (released 10/18/2004).

In an infamous moment from the 1988 Presidential debate, the moderator Bernard Shaw asked Dukakis if his wife were raped and murder, would he still oppose the death penalty.

In response to Bush’s Willie Horton ad, Dukakis ran his own line of attack, criticizing Bush’s choice of Dan Quayle as his Vice Presidential candidate, reminiscent of the 1968 Humphrey – Agnew ad.

A classic of TV ads in American Politics: Jesse Helm’s infamous ‘White Hands’ from 1990, aired in the last week of a close campaign for North Carolina Senator against his African-American opponent Harvey Gantt (Helms won).

A classic TV ad of American Politics: the 1968 ad ‘criticizing’ Agnew as Nixon’s VP.

A classic TV ad of American Politics: George Bush (Sr.) ad linking his opponent Michael Dukaksis to the ‘kidnapping, stabbing, raping’ Willie Horton.

One of the classic TV ads in American Politics: Johnson’s 1964 ‘Daisy’ ad.