In mid July, 2011, the California Milk Processor Board launched a new advertising campaign called ‘Everything I do is wrong,’ created by the same advertising firm, Goodby, Silverstein & Partners, who started the wildly successful ‘Got Milk?’ campaign of previous years.

The campaign was instantly controversial, so I grabbed some screen shots of the site (http://everythingidoiswrong.com/) before it was taken down.* Here they are:

The site included a number of social-networking enabled features, including printable ‘Pre-Approved Apologies’:

• “We can both blame myself”
• “I’m sorry I listened to what you said and not what you meant”
• “I apologize for letting you misinterpret what I was saying”
• “I apologize for not reading between the right lines”
• “I’m sorry for the thing or things I did or didn’t do”

And a way to generate videos and post them to your facebook wall. I generated one, which read my facebook profile, found that I was married, and automatically included my wife’s name in the apology.  I’m working on capturing and encoding the video, and will post it here when complete.

* it is still up at time of writing, 7-16-2011.

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From Summer, 2009, Burger King’s highly suggestive ad ‘The Big Seven Incher.’ This was collected by one of my students at McDaniel in the fall of 2010.